he Bureau of Indian Standards has raised the hallmarking fee for gold jewellery to Rs 75 per article from Rs 45, increasing the compliance cost for jewellers while retaining the silver fee at Rs 35.

CIBJO 2026 highlights how soaring bullion prices are reshaping jewellery design, purity and retail strategy, with India emerging as a key growth market.

Strong jewellery sales and higher store footfall at Titan indicate that consumer demand for gold remains resilient despite calls to curb purchases and a higher import duty.

Jewellery stocks fell on September 1 after Prime Minister Narendra Modi urged Indians to avoid unnecessary gold purchases, citing Swadeshi and self-reliance, raising concerns over demand and jewellery buying patterns.

India’s INR 7 lakh crore jewellery market is seeing lower gold volumes but higher consumer spending, prompting retailers to focus on lightweight, lower-carat and studded jewellery.

Jewellery demand in Ahmedabad has picked up ahead of Rakshabandhan, with consumers opting for silver rakhis, coins, lightweight gold jewellery and lower-carat products despite high prices.

Gold rose to a more than three-month high on 21 August, supported by a weaker US dollar and technical momentum, while high prices continued to weigh on Indian retail demand.gold prices, gold jewellery, Indian retail demand, bullion market, gold rally, jewellery industry, silver prices, precious metals, gold buying, jewellery retailers

India’s gold market is showing signs of recovery in August as prices rebound, jewellery demand improves and retailers rebuild inventories ahead of the festive season, World Gold Council says

Rising gold prices are influencing festive and wedding jewellery demand, with retailers and consumers showing greater interest in lightweight designs and distinctive chains, according to the report.

Platinum Guild International's Buyer-Seller Meet in Kochi brought together 10 manufacturers and over 70 retailers to align on consumer demand, product innovation and strategies to expand platinum jewellery demand.

India’s gold market slowed through May and early June as higher import duties, price volatility and seasonal factors curtailed jewellery demand, while ETF outflows and imports also declined.

Platinum Guild International’s 2025 Business Review says platinum jewellery demand rose across major markets despite high gold prices, tariffs and manufacturing pressures, with resilience expected to continue into 2026.

India’s platinum jewellery demand increased 4% in 2025 despite economic headwinds and elevated gold prices, driven by wedding jewellery, men’s jewellery and retailer expansion, according to Platinum Guild International.

Natural diamond ownership among Indian women rose to 15% in 2025 from 11% in 2022, driven by younger consumers, rising incomes and increasing self-purchase trends, according to NDC.